The Magic of Wool

From synthetic fibers, to recycled material, to natural plant and animal fibers, there is a wide world of options when it comes to rugs. However, wool has been the material of choice for the world's most skilled rug makers for more than two thousand years.

Some of the reasons we value our partnering artisans' choice to continue the rich history of wool rug making are:

• Durability: Wool fibers are naturally strong and resilient, allowing wool rugs to withstand high-traffic areas while maintaining their shape and appearance over time.
• Natural Fiber: Wool is a sustainable, renewable resource, making it an eco-friendly choice for rugs. It is biodegradable and produced without harmful chemicals.
• Soft and Comfortable: Wool provides a plush, luxurious feel underfoot, making it a cozy option for living spaces, bedrooms, and other areas where comfort is important.
• Natural Insulator: Wool has excellent insulating properties, helping to regulate temperature in your home. It keeps spaces warm in the winter and cool in the summer. In fact, rugs have been used as insulating wall hangings as well as floor coverings throughout human history.
• Stain and Soil Resistance: Wool is naturally resistant to dirt and stains due to its waxy outer coating, which helps repel liquids and makes cleaning easier.
• Flame Retardant: Wool is naturally flame-resistant, providing an added layer of safety. It does not easily ignite and can help slow the spread of fire in the home. (Please not that our rugs are not formally rated for fire resistance and therefore should not be purchased with that motivation.)
• Hypoallergenic: Wool is resistant to dust mites, mold, and mildew, making it a great option for allergy sufferers. Its natural properties help keep indoor air quality clean.
• Color Retention: Wool fibers absorb dye beautifully, resulting in rich, long-lasting colors that resist fading, even when using natural dyes.
• Sound Absorption: Wool rugs naturally absorb sound, reducing noise levels in a room and creating a quieter, more peaceful environment.
• Moisture Regulation: Wool can absorb up to 30% of its weight in moisture without feeling wet, helping to manage indoor humidity levels and keep your living space comfortable.
• Eco-Friendly Dyeing: Wool takes to natural dyes exceptionally well, ensuring that your rug’s colors are vibrant while remaining free from harmful synthetic dyes and chemicals.